INSPIRE 20231219 113241 0000

What is brand architecture and how company implement it?

INTRODUCTION Brand architecture refers to the brand strategy and organization of a company’s division. It explains how the various resources of the company interact and complement each other. There are different types of brand architecture. Example: 1-Brand House: This architecture reflects a strong master brand that spans across different product or service lines. Examples include…

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INSPIRE 20231216 131756 0000

Marketing Excellence: Philips

Founded in 1891, Royal Philips Electronics is one of the largest electronics companies in the world and one of the most respected companies. Anton and Gerard Phillips left Phillips & Co.; started to produce carbon filament lamps in Eindhoven, the Netherlands in 1891. Eventually, their company became a global company and today employs 116,000 people…

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