Going Global:”Twitter” Success Journey

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Few companies have achieved such a global impact in such a short period of time as Twitter. The online social networking company was the brainchild of Jack Dorsey, Evan Williams, Biz Snow and Noah Glass in 2005. Dorsey thought it would be revolutionary if people could text to a number and spread it to all their friends: “ I want it do something so simple, you take it in. Don’t even think about it, you just write it down.” The idea was codenamed “twttr”, which eventually evolved into Twitter. Dorsey sent his first Twitter message on March 21, 2006. At the heart of Twitter are tweets, text messages of only 140 characters.

“140 characters can change the world,” Dorsey once tweeted. Subscribers can send and receive tweets, un-subscribers can read only. In response to user comments and feedback, the company added several features to help organize live interactions on Twitter, including the @ sign for users name prefixes, direct messages, and re-tweets Web developer Chris Messina suggested adding a hashtag (#) symbol to help organize discussion groups or find tweets about a common given topic. For example, #Grammys will bring the user into a conversation about the Grammys.


Twitter grew slowly in its first year, but night time activity increased from 20,000 tweets to 60,000 per day in 2007 when the company installed a 51-inch plasma screen at Southwest Southwest’s interactive festival grounds and broadcast tweets submitted by attendees. Another milestone occurred on January 15, 2009, when US Airways Flight 1549 made an emergency landing safely in New York’s Hudson River. An eyewitness on a passenger boat made worldwide news when he took a photo of the plane in the river, tweeted it and sent it to his 170 followers and #Flight1549 went viral within minutes and revealed that Twitter has changed the way we access information. Seth Mnookin, associate director of scientific writing at MIT, explained why Twitter has revolutionized the media landscape: “What the advent of television or radio did was offer a new medium to a small group of people reaching out to the masses and this is basically doing exactly that, for the masses”. Twitter captures and documents history in real time through eyewitness accounts, images and impressions. Celebrities and sports figures started embracing Twitter in 2009. Perhaps the first big influence was Ashton Kutcher, who was the first to surpass 1 million followers Katy Perry, Barack Obama, Lady Gaga and Justin Bieber is the most followed Twitter user right now, with tens of millions of Followers each.


In 2011, Twitter expanded into seven countries and languages. The director was influential during the Arab Spring, when millions demanded the overthrow of repressive regimes in the Middle East. Bahraini protester Mariam Al-Khawaja explained that in many countries Twitter is about entertainment, but in the Middle East and North Africa it can make the difference between life and death. Twitter provided activists with a way to share honest and uncensored information, communicate with like-minded individuals, and quickly organize street mobilizations unheard of as Hussein Amin, who professor of mass communication at the American University in Cairo explained the opportunity.” the 2012 U.S. presidential election Over time, Twitter became increasingly influential in campaigning and communicating with voters. In fact, the most popular tweet of 2012 was “Four more years,” posted by Barack Obama after winning re-election. It was retweeted almost 1 million times.


Twitter went public in November 2013, raising $2.1 billion in the second-largest Internet IPO in history (Facebook raised $16 billion in 2012). Its global impact has grown to such an extent that it operates in 35 languages ​​and 70 percent of its users live outside the United States. In 2014, Twitter had 500 million registered users, 250 million active users, and more than 400 million tweets per day worldwide. People use Twitter today for many reasons, including promoting a brand or company, raising money for charities, making presentations, following their favourite celebrities, or as Dorsey said, it changes the world Twitter describes itself as a global platform for public expression and authentic -time conversation It does this. “Twitter is really the real-time, water-cooler conversation of America’s youth,” said Mark Burnett, who hosted shows like The Voice, Survivor and The Apprentice. Company’s main goal is to reach everyone in the world.

Who are Twitter’s biggest competitors? How does Twitter differ from other social media companies?

Twitter faces competition from various social media platforms, each with unique features and audiences. Some of its biggest competitors are:

1-Facebook: The largest social media platform in the world, offering a wide range of features including messaging, groups, events and multimedia sharing.

2-Instagram: Known for sharing visual content, especially photos and short videos, with a focus on personal stories and storytelling through images.

3-Snapchat: Emphasizes short-term content with text and messages, targeting a younger demographic.

4-TikTok: A platform for making short video clips, popular for its viral challenges and creative content.

5-LinkedIn: Focuses on professional networking, job search, and sharing of career-related content.

6-Reddit: A collection of forums where users can share and discuss information on various topics called subreddits.

Twitter stands out in many ways:

1-Microblogging: Twitter’s specialty is an emphasis on short, real-time messages that are limited to 280 characters. This brevity enhances concise communication and rapid dissemination of information.

2-Public discussion: Unlike some forums where discovery is heavily dependent on interaction or algorithms, Twitter allows for greater community engagement, allowing users to engage in broader conversations in and help to interact even with strangers.

3-Real-time news: Twitter is often a hub for breaking news, constant updates and discussion of current events due to its immediacy and pervasiveness.

4-Follow model: The platform works on a “follower” model, where users can follow others without the need for interpersonal interactions, allowing for more transparent connections between individuals, organizations and members of society between

5-Hashtags and trends: Twitter has popularized the use of hashtags, making it easier to find and participate in conversations around specific topics or issues.

6-Diversity of users: It has a wide range of users ranging from individuals to organisations, journalists, politicians and celebrities, and supports a wide range of content perspectives

While other platforms may have some of the same features, Twitter and its unique role in real-time chat, short messages, breaking news and public speaking set it apart from its competitors.

Sources: Dom Sagolla, 140Characters.com, January 30, 2009; Nicholas Carlson, “The Real History of Twitter,” BusinessInsider.com, April 13, 2011; Victor Luckerson, “The 7 Most Important Moments in Twitter History,” Time, November 7, 2013; Drew Olanoff, “Twitter’s Social Impact Can’t Be Measured, but It’s the Pulse of the Planet,” Techcrunch.com, January 15, 2013; Heesun Wee, “Twitter May Be Going Public but Can It Make Money?” CNBC, November 5, 2013; Elizabeth Kricfalusi, “The Twitter Hashtag: What Is It and How Do You Use It?” Tech for Luddites, November 12, 2013; Julianne Pepitone, “#WOW! Twitter Soars 73% in IPO,” CNNMoney.com, November 7, 2013; “#Twitter Revolution,” CNBC.com, August 7, 2013; David Wolman, “Facebook, Twitter Help the Arab Spring Blossom,” Wired, April 16, 2013; David Jolly, Mark Scott, and Eric Pfanner, “Twitters IPO Plan Has an International Focus,” New York Times, October 5, 2013; Saleem Kassim, “Twitter Revolution: How the Arab Spring Was Helped by Social Media,” PolicyMic.com, July 3, 2012; www.twitter.com.

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