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The 2024 Lok Sabha elections in India and its impact on the market

Overview of the 2024 Lok Sabha elections India’s 2024 Lok Sabha elections are an important event, which determines the composition of the 18th Lok Sabha. With nearly 968 million people eligible to vote, the poll marks a significant increase from previous years, indicating widening democratic participation in the country Elections are scheduled to be held…

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The Indian Shark Tank Phenomenon: Five Startups That Soared After the Show

Introduction In an ever-changing business landscape, platforms like Shark Tank act as a beacon for aspiring entrepreneurs, providing not only financial exposure and showcasing the incredibly valuable strategies that India is its startup creator if lively boom has seen its commentary on the popular show aptly named Shark Tank India. This platform has been the…

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The Rise, Fall, and Resurgence of Paytm: A Story of Growth, Challenges, and Transformation.

Introduction In the fast-paced world of digital finance, few names have attracted as much attention and controversy as Paytm. From its meteoric rise as India’s leading digital payment platform to its challenges and eventual resurgence, Paytm’s journey is a testament to the opportunities and pitfalls of the fintech industry Paytm on the rise: Extensions beyond…

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Patanjali: Reviving Ayurveda and Redefining Indian Consumer Goods

INTRODUCTION In recent years, the consumer goods market in India has witnessed significant changes, and Patanjali Ayurveda Limited has emerged as a leading company. Founded in 2006 by yoga guru Baba Ramdev and Acharya Balakrishnan, Patanjali has grown to become a household name after transforming the market with its focus on Ayurveda, local products and…

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“The Growth Trajectory of Byju’s: A Leading EdTech Phenomenon”

Indian edtech company Byju’s experienced tremendous growth and success in its early years. Founded by Byaj Ravindran in 2011, it has grown to be an online learning platform that allows students of all ages to interact and enjoy. Byju used technology including video, animation and interactive exercises to make learning easier and more enjoyable for…

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Indian Premier League (IPL): Where Cricket and Brand Building Collide

INTRODUCTION The Indian Premier League (IPL) isn’t just a cricket tournament; it’s a enormous extravaganza that blends wearing prowess with emblem building on an unheard of scale. Since its inception in 2008, the IPL has converted the cricketing landscape, turning into a powerhouse within the international of sports marketing and emblem promoting. The start of…

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“The Ripple Effect: Harnessing Word of Mouth in Business”

INTRODUCTION Word of mouth (WOM) is a form of communication where people pass on information about products, services, brands, or experiences. Informally this information passes through individually, usually between friends, family, co-workers or acquaintances. Such communication can be in person, by phone, email, social media, or any other form of human communication. Companies are aiming…

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