FACTS  about  NIKE


# Nike was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight.  # It became Nike, Inc. in 1971

Swoosh Logo 

# The iconic Nike Swoosh logo was designed by a graphic design student, Carolyn Davidson, in 1971.   # She was paid $35 for her work at the time. 

Name Inspiration  

# Nike is named after the Greek goddess of victory.    # This choice reflected the company's aspirations to excel and win in the athletic market. 

Air Technology   

# Nike revolutionized the athletic shoe industry with its introduction of Air technology in the Air Tailwind shoe in 1979.    # This innovation incorporated air-filled pockets in the sole for cushioning and support. 

"Just Do It"    

#   Nike's famous slogan, "Just Do It," was introduced in 1988. This slogan helped propel Nike into a global powerhouse, emphasizing determination and motivation.  


#   Nike is renowned for its endorsements with athletes and celebrities.   #- Michael Jordan's collaboration with Nike resulted in the creation of the famous Air Jordan line, one of the most successful athletic shoe lines in history. 

Brand Extensions  

Beyond footwear, Nike expanded its product line to include apparel and accessories for various sports and activities. 

Nike's Impact on Culture   

Nike's influence goes beyond sports. It's deeply entrenched in popular culture and fashion, frequently collaborating with designers, artists, and celebrities for limited edition releases and collections. 

Global Presence

Nike operates globally, with a significant market presence in various countries and a strong online retail platform. 

Revenue and Market Dominance 

As of my last update, Nike is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue consistently in the billions. 

Innovation Hub 

The Nike Innovation Kitchen is where the company develops and tests new technologies and materials to enhance athletic performance.  


Through its evolution, Nike continues to inspire generations, leaving an indelible mark on the world of sports and fashion, constantly propelling forward with its "Just Do It" spirit.